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flourish forged a brand as strong as steel.

Since 1927, Wright has passed a ‘hard work’ attitude down the line—from the founders to their production team. They never settle for second-rate tools and we made sure they wouldn’t have to settle for a second-rate brand. By repositioning them from top to bottom, we built a fresh face that a new generation can get behind.

The result? A brand as dependable as their tools.

Turning a new page

3,400 SKUs. 384 pages. One completely fresh take on Wright's product catalog.

Custom cut, custom stock, custom captured

Our team considered every detail, including capturing a full suite of brand photography.

We captured every product detail online, then brought it all to life in the trade show experience, featuring a physical product theatre and high-impact messaging.

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