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February 3, 2020
Buyer Personas, Campaign Strategy, Marketing

Why your business needs buyer personas to succeed

For any company, personalized marketing should be a priority. The easiest way to create personalized marketing campaigns is to develop and implement buyer personas in your marketing scheme. This article covers exactly what a buyer persona is and how you can create them.

December 6, 2019
Charitable Giving, community Support, Cleveland

Happy Holidays! Who needs a hug?

A financial hug that is. The hustle and bustle of the season is upon us, but we should not forget about our neighbors in need. Donating to charitable organizations is a way to support your community, not only during the holiday season but throughout the year. Here are some of the wonderful nonprofits we've had the good fortune to work with and support over the years. Just in case you're interested in giving a financial hug this holiday season.

November 5, 2019
Programmatic Advertising, Digital Marketing, Data, Media

Programmatic: all the data, all the time

Programmatic levels the playing field for advertisers, offering great scalability and precise targetability to intended audiences, all at efficient pricing.

October 17, 2019
Brand Strategy, B2B Marketing

Implement a b2b marketing strategy that gets results

What is the role of brand strategy in B2B marketing? Implementing a solid content marketing strategy can lead to improved results and increased market share for brands.

October 3, 2019
Branding, Visual Branding, Strategy

The power of visual branding: make it work for you

For any business, branding is important. This article discusses how visual branding is key to branding success.

August 21, 2019
Brand Strategy, Business-to-Business Communication

Emphasizing the role of brand strategy in b2b communication

Utilizing brand strategy in B2B communication

August 8, 2019
Brand Strategy, Business-to-Business Marketing

The role of brand strategy in b2b marketing

In a competitive B2B space, you never know what detail is going to put your lead over the threshold of interesting lead to lifelong client. Creating an effective brand strategy can ensure your business is presented with authority at all times.

July 8, 2019
Branding, Branding Strategy, Small Business

How small businesses are evolving their brand in 2019

Branding is changing more rapidly than ever, and it's important for entrepreneurs and small businesses to adapt to those changes. This article by Flourish Agency covers how entrepreneurs and small businesses owners can run effective brand image campaigns and trends in 2019.

June 19, 2019
Digital Advertising, Trends, marketing

The three trends that are changing digital advertising

While most companies have figured out that digital advertising is a great way to drive sales, fewer companies are actually using digital advertising appropriately to do so.

June 5, 2019
Branding, Advertising, Storytelling

The power of story in advertising

You’re not placing ads, you’re telling stories. For many companies, advertisements exist purely as a means to an end, a way to garner revenue. This article by flourish covers how businesses can use ads as storytelling and brand-building devices to increase revenue, engage customer communities, and improve customer loyalty.

May 10, 2019
Social Media, Branding

The crucial role of social media as a branding tool

More and more, younger companies - and a few Fortune 500 outliers such as Nike - are recognizing the importance of social media as a branding tool. This article by Flourish Agency covers how exactly companies can use social media as a branding tool to improve their brand and revenue.

February 21, 2019

The top 5 branding trends that will dominate 2019

To help you out, we’ve compiled a list of the five branding trends that we predict will dominate 2019 and continue into the years ahead.