CREATIVE flourish creative stands out in a sea of sameness. With more choices, channels and
chatter than ever before, it’s critical to deliver breakthrough creative that counts. How do you stand
apart and stay ahead? Swim the other way.
Timberlake Cabinetry
Timberlake Cabinetry is the third largest cabinetry manufacturer in the U.S., distributing through Big Box retail and 500+ big builder contractors. Timberlake engaged flourish to help them differentiate premium trade brands, such as Timberlake Cabinetry, from value consumer brands. They were also looking for help to sell through all levels of their distribution chain. flourish worked with Timberlake’s internal marketing to revamp the brand through unique delivery alternatives and high-end demonstrations of the product. We also provided sell-through collateral tools for builder contractors to sell-up and reinforce premium product. To this end, flourish created Portfolio Magazine, a publication produced by Timberlake to showcase the annual “The New American Home” project, including Timberlake product, and also other innovative products used in the home. Portfolio is distributed to big builders, and they use it as an educational piece, as well as a selling tool to their customers.
- Consistent gain of market share for past 5 years
- Distribution satisfaction and sales increases largely credited to improved collateral approach
Case Studies
Cuyahoga County Public Library
Creative Services
Identity
Print Ads
Print Collateral
Print Specialty
Interactive
Broadcast
EGD
Out-of-Home
