INTEGRATED MARKETING flourish looks at your business through our “purchase chain” lens.
Consumer, retailer, distributor, manufacturer. Understanding motivations at all levels drives effective
communication. At every touch point, we see opportunities to pinpoint real and relevant ways to
market who you are and what you do best. MEDIA flourish’s media team embraces the shifting media
horizon. We’re equally comfortable in the traditional spots-and-dots world, as well as the non-
traditional landscape, and the digital domain. Finding effective ways to mobilize your audience thrills
us. We thrive on ROI. Our motto? Think smart. Negotiate hard.
Dollar Bank
Dollar Bank is a large, full service, regional bank committed to providing the highest quality of banking services to individuals and businesses, located in western Pennsylvania and Northeast Ohio. Headquartered in Pittsburgh, with a 150-year history, Dollar Bank is not a known or established entity in the Cleveland market, especially for business/commercial banking. Like all banks, Dollar Bank is also dealing with negative overall perceptions of the banking industry due to recent economic conditions and repercussions from irresponsible lending. flourish developed a campaign promoting Dollar Bank’s business banking channel in Northeast Ohio, which focused on the “real” needs and opinions of the business community. The execution demonstrates how Dollar Bank is more personal than larger financial institutions, and opens up the lines of communications with customers/prospects in the business sector through personalized direct mail, a customized microsite, and a print and online ad campaign.
- Successful Northeast Ohio business banking campaign is now being rolled out in HQ market of Pittsburgh
- Increased brand perception
