INTEGRATED MARKETING flourish looks at your business through our “purchase chain” lens.
Consumer, retailer, distributor, manufacturer. Understanding motivations at all levels drives effective
communication. At every touch point, we see opportunities to pinpoint real and relevant ways to
market who you are and what you do best. MEDIA flourish’s media team embraces the shifting media
horizon. We’re equally comfortable in the traditional spots-and-dots world, as well as the non-
traditional landscape, and the digital domain. Finding effective ways to mobilize your audience thrills
us. We thrive on ROI. Our motto? Think smart. Negotiate hard.
Cleveland State University (CSU)
Cleveland State University, a leading regional university serving primarily Northeast, Ohio, had a longstanding image issue, often thought of as a “third choice” school. CSU’s communications were historically inconsistent and diluted, fragmented to various audiences, and did not convey the “new and improved” story CSU had to tell. After a competitive pitch, flourish won the CSU business, and has been effective working with CSU’s internal marketing and admissions group to begin to bring perception about CSU up-to-date with reality. flourish implements multi-media campaigns for CSU, customized to parent and student audiences, designed to raise awareness of CSU’s higher quality image, as well as to drive applications, and attendance at campus events. The award-winning campaign developed by flourish has helped to deliver record-breaking enrollment and attendance numbers.
- An 18.5% increase in new students during the first year running
- A 15-year enrollment high
- Higher quality students applying to CSU, based on SAT and ACT scores
- Record-high attendance at Open House events
- Best in Show ADDY award, 2011, among other awards
