INTEGRATED MARKETING flourish looks at your business through our “purchase chain” lens.
Consumer, retailer, distributor, manufacturer. Understanding motivations at all levels drives effective
communication. At every touch point, we see opportunities to pinpoint real and relevant ways to
market who you are and what you do best. MEDIA flourish’s media team embraces the shifting media
horizon. We’re equally comfortable in the traditional spots-and-dots world, as well as the non-
traditional landscape, and the digital domain. Finding effective ways to mobilize your audience thrills
us. We thrive on ROI. Our motto? Think smart. Negotiate hard.
Array Connector Corp.
Array, a leading international manufacturer of off-the-shelf and custom design mil-spec connectors, suffered from an outdated image, which did not reflect the superiority of Array’s product offerings and services. They also lacked a cohesive long-term marketing and media plan. flourish first helped Array evolve their brand, bringing it up to date without losing its heritage. Equally important was the execution by flourish of modernizing Array’s website. In addition, a corporate video and print collateral were developed for Array. Once this groundwork was laid, flourish developed supporting ad materials and a primarily digital media plan/buy with the goal of driving traffic to the Array website, and ultimately the advertising is generating leads for Array.
- Dramatic increase in click-thru-rate for digital campaign over competitors
- Steady sales increases and notoriety from current and prospective customers
